"Communication to mobile
phones is personal; must be handled with care; and requires a strong Code of Conduct."
Choice: WiggleWireless customers must opt-in
to all WiggleWireless programs. Customers opt-in to programs by registering on
www.wigglewireless.com. WiggleWireless will validate program
participation at the beginning of all new messaging programs.
Control: Consumers must also be allowed to
easily terminate (opt-out) their participation in an ongoing mobile messaging
program by logging on to www.wigglewireless.com.
Customization: WiggleWireless allows users
to select exactly what they want, so they're never blasted with information
that's irrelevant to their personal interests. WiggleWireless, users
become part of whatever information community they choose as they receive
updates on the latest important news, messages and reminders.
Consideration: WiggleWireless customers will
receive personal and valuable information. Value may be delivered in the
form of product and service enhancements, reminders, sweepstakes, contests,
information, entertainment, discounts, news, messages, reminders and
location-based services.
Constraint: WiggleWireless provides a global
"throttling mechanism" capable of managing the number of messages received by
customer.
Confidentiality: WiggleWireless prohibits renting,
selling or sharing personal information about its customers.
The Code of Conduct establishes guiding principles by which
WiggleWireless, its employees and content providers conduct business.
Jeff Pokonosky
President
WiggleWireless, Inc.
