December 3, 2005 - WiggleWireless teams up with Nike to connect fans around the country to one of the most unique cross country racing events of a lifetime, the Nike Team Nationals. With WiggleWireless, it's possible for spectators to experience the excitement of the event with live kilometer by kilometer coverage, wherever they are. Friends and family can track the individual progress of their favorite athlete every leg of the race via text messages sent directly to their mobile phones.
WiggleWireless broadcasts relevant, self-selected information directly to mobile phone users. By utilizing the most convenient and ubiquitous device known to man, WiggleWireless gives users the freedom receive up-to-the-minute coverage of racing events without having to rely on traditional information sources that tie them down. Users can go online and select message categories they want to receive and WiggleWireless broadcasts the information directly to their mobile phone instantly, as soon as it's available.
WiggleWireless enabled NTN fans and athletes alike to experience the energy leading up to the event through WiggleWireless' pre-race broadcasts. Mobile phone users opt-in to receive up-to-the-minute updates of team qualifications, top pre-competition stories as well as the “NTN Buzz” - exclusive commentary from Nike insiders about what really goes on behind the scenes as athletes prepare for the race. And on event day, Nike and WiggleWireless offer fans everywhere the opportunity to receive live leader reports, individual athlete splits, color commentary on the race, team scores and much more.
In addition to NTN coverage, WiggleWireless and Nike have united to inspire athletes everywhere to take their Training on the Run. Participants can sign up today to have a customized training program sent directly to their mobile phone. Nike created 5K, 10K or half marathon training programs, tailored to unique individuals needs, and delivered on-the-go. Each day, WiggleWireless will share these training instructions daily with participants sent via text message, which include encouraging words from racing legend Steve Prefontaine.
Anyone can sign up for updates from WiggleWireless by visiting www.nikerunning.com or www.wigglewireless.com. Fans can choose channels of interest they wish to receive on their mobile phones brought to you by Nike.
More people today use mobile phones to stay connected than any other medium in the world. In fact, mobile phone adoption has grown by 25 percent in the last 9 months, with 65 percent of the population now mobile. For the first time ever this is higher than the number of home internet users. Almost 40 percent of mobile phone owners are now regularly sending and receiving text messages. The U.S. wireless short messaging service (SMS) market is forecast to continue its explosive growth, with subscribers more than doubling from 35 million at year-end 2003 to 77 million at year-end 2008, and SMS messaging traffic soaring from over 10 billion messages in 2003 to a forecast 47 billion in 2008.
WiggleWireless delivers relevant, self selected information directly to mobile phone users, wherever they are. Utilizing the most convenient and ubiquitous device known to man, WiggleWireless gives users the freedom to step away from the traditional information sources that tie them down. Users select the information they want to receive and WiggleWireless delivers it as soon as it's available, conveniently to their mobile phones. Based in San Diego, WiggleWireless was founded in 2002 by Jeff Pokonosky.
NIKE, Inc based in Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide varied of sports and fitness activities. Wholly owned Nike subsidiaries include Converse, Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan®, which designs, markets and distributes fine dress and casual shoes and accessories; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.
