Nike and WiggleWireless Deliver Running Inspiration to the Palm of Your Hand

January 10, 2006 – For the first time ever, Nike and WiggleWireless team up to offer runners everywhere the opportunity to personally train with the athletic experts at Nike, thanks to an inventive new program called Nike Wireless-Training on the Run. Now, anyone with a mobile phone can sign up to receive a customized training program designed by Nike specifically for a 5K, 10K or half-marathon and sent directly to participants via mobile messaging.

Mobile phone users who wish to take the challenge can simply go online and select a training program customized to their fitness level and desired training distance. Runners activate the program by following a personalized training regimen sent daily to their mobile phones by Nike and WiggleWireless. Participants can choose to receive morning wake-up messages from Nike – inspiring them to get up and get running; afternoon training, reminding participants to energize their lunch breaks with a run; and evening training to get rid of the work-day stress. Nike and WiggleWireless hold runners accountable to their training programs through a consistent, daily workout regimen as well as motivating messages from Nike – including words of wisdom from running legend Steve Prefontaine.

Uniting technology and training expertise, WiggleWireless and Nike will inspire people everywhere to get up and go. “Whether you're a beginner or seasoned runner, our goal is always to support runners who want to take their training to the next level” said Sarah O'Hagan, Nike Running Brand Director. “Now with WiggleWireless, we are utilizing the most common technology to do so– the mobile phone, to reach people everywhere.”

A leading provider of personalized information, WiggleWireless delivers customized, self-selected information to mobile phone users seamlessly, via mobile messaging. “Now, with the Nike Wireless – Training on the Run program, we deliver the trusted training expertise of Nike to people who are on-the-go – straight to their mobile phone,” said Jeff Pokonosky, president of WiggleWireless.

Anyone from the novice runner to the racing veteran can be challenged by the Nike Wireless – Training on the Run program. The customized training programs offered by Nike and WiggleWireless are for every fitness level and are delivered seamlessly to participants' mobile phones, anywhere. Visit the website at www.nikerunning.com or www.wigglewireless.com for more information and to sign-up for the program.

About WiggleWireless

WiggleWireless delivers relevant, self selected information directly to mobile phone users, wherever they are. Utilizing the most convenient and ubiquitous device known to man, WiggleWireless gives users the freedom to step away from the traditional information sources that tie them down. Users select the information they want to receive and WiggleWireless delivers it as soon as it's available, conveniently to their mobile phones. Based in San Diego, WiggleWireless was founded in 2002 by Jeff Pokonosky.

About Nike

NIKE, Inc based in Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide varied of sports and fitness activities. Wholly owned Nike subsidiaries include Converse, Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan®, which designs, markets and distributes fine dress and casual shoes and accessories; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.